Pitch Perfect!

Everything you need to know on how to win business with UK retailers

  Enroll in Course

Why You Need This Course

I will teach you everything you need to know from choosing the right retailer to launching successfully and keeping the listing.

Are you nervous about making the first move in case you get it wrong? Let me help build your confidence through these 6 easy steps.

  • 1 HOW TO FIND THE RIGHT BUYER AND RETAILER FOR YOUR PRODUCTS
    Together, we will map out your product positioning and choose the right route to market for your products. Then make sure you are approaching the right buyer in the right product category - it is not always as obvious as you think.
  • 2 THE SECRETS OF HOW TO GET THAT MEETING
    I have years of experience of sending emails and getting good responses from buyers - I can share my top tips on tailoring that first email title and copy so that the buyer reads it and wants to meet you.
  • 3 HOW TO OVERCOME PRE MEETING JITTERS BY PERFECT PREPARATION
    Fail to prepare, prepare to fail. I have all the templates you need to cost your products, build your forecasts and plan your negotiation. The course will teach you how to plan for the meeting so that you are confident and able to handle anything the buyer throws at you. There are even pre meeting techniques for staying calm in spite of everything.
  • 4 DELIVERING PITCH PERFECT - NEVER BE AFRAID TO FACE A BUYER AGAIN
    Understand your buyer better with my unique 3x3 buyer matrix which lets you totally understand their motivations and enable you to create the perfect presentation tailored to their specific needs.
  • 5 TO BECOME A NEGOTIATING PRO
    Every buyer attends a negotiating training course - why should you be any different? We dedicate a whole module to training you. Learn the principles of negotiation - how to plan your opening offers, what you can give away for free, what the buyer wants and how to deal with the psychological tactics that they might try.
  • 6 HOW TO LAUNCH SO YOU KEEP THAT LISTING AND GROW YOUR BUSINESS
    The excitement when you get the first listing is palpable - you jump up and down, punch the air and feel elated…..and then what?? This course will teach you how to launch the product effortlessly, smoothly and creating successful sales from day 1 that ensure your product stays listed


Your Instructor


Karen Green
Karen Green

Karen Green is business mentor specializing in enabling food manufacturers to take charge of their businesses and grow profitable sales. She is widely regarded as leading expert in UK food retailing and is a regular guest lecturer at Nottingham Trent University delivering lectures and workshops on food marketing and innovation.

She has worked with a variety of clients including major manufacturers supplying all the major grocers, having started her career as a buyer for Tesco and then Boots.

As her children are now at university, she now lives in the South of France where she can combine her passion for food with outdoor pursuits such as running along the sea and her walking in the hills where she is renovating an ancient village house.


Course Curriculum


  Introduction to the course
Available in days
days after you enroll
  Module 1 - Building Your Road Map
Available in days
days after you enroll
  Module 2 How to get the first meeting
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Don't be Left Behind: Get Pitch Perfect! Today!

Get started now!