Introduction to Pitch Perfect | Food Mentor

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Pitch Perfect!

Introduction to the course

Introduction to Pitch Perfect (5:47)
Goal Setting (9:37)
Goal setting checklist

Module 1 - Building Your Road Map

Route to market - part 1 (13:55)
Route to market plan
Route to market part 2 (28:37)
Route to market checklist
Writing your 30s pitch

Module 2 How to get the first meeting

Exhibition checklist
Target retailer progress list
Who are you - introduction to DISC? (9:18)
DISC and your retailer buyer profile
Matrix of the buyers mind (12:40)
3x3 Matrix Buyers mind
Writing the perfect email that buyers open! (15:06)
Email checklist

Module 3 Got the meeting now what?

Got the meeting....now what? (30:23)
UK Grocery Multiple Retailers Websites
Gap analysis form
Competitor analysis proforma
Retailer Analysis Proforma
Know your numbers (13:40)
Product cost calculator
Margin Calculator
Putting it all together - the perfect presentation (14:47)
Perfect presentation proforma

Module 4 Negotiation skills

Meeting the buyer (13:55)
Ultimate Guide to Category Management
What is your USP
Successful negotiation (37:46)
Negotiation proforma
Introduction to GSCOPs (11:11)
Grocery Suppliers Code of Practice cheatsheet
Confidence building techniques (15:53)

Module 5 Got the deal, now what? Planning for success

Launch admin and paperwork (23:30)
Retailer new line data sheet
Launch marketing plan (14:14)
Social media planner
Planning cash flow (12:30)
Cash flow calculator

Module 6 Post launch – what next?

Be your own account manager (16:57)
Account Manager Checklist
Build your promotional strategy (27:49)
Promotional Calendar
Joint business planning (11:42)
JBP Proforma

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Introduction to Pitch Perfect

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